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BUY AUGMENTED REALITY BOOKS AND TECH | 

The research found that consumers are more likely to buy a product after engaging with an augmented reality experience, and would consequently pay more for it.

100 parents were shown in marketing text and a display advertising  a child's toy, while another 100 were displayed the toy through augmented reality. Each person was then asked to consider buying this toy for the child and how much they would pay for it.

Research by the marketing communications consultant  -Hidden, set out to find the effectiveness of augmented reality compared to traditional sales and marketing methods in their study "Sales, Technology Sales – Selling with augmented reality”.

It was found that those who saw print ad in 2D, 45% said they would consider buying toys for children, with price estimates, suggesting an  average of 5.99 pounds that they would be prepared to pay.

Among those who have seen the experience of augmented reality, 74% said they would consider buying for a child, with the average price is estimated at £ 7.99.

 

Matt Trubow, CEO of Hidden believes that Augmented Reality offers marketers opportunities never afforded to them before – ““Our research helps to prove that the most useful information is obtained through the tactile nature of the augmentation. This information, what we like to call ‘mass intelligence’, is a by-product of the user’s interaction with the experience and can reveal client trends that would require mind-reading powers to obtain from the client in the past.”

Look forward to seeing lot’s more augmented reality displays in your High Street soon!